This rebranding project was for a nonprofit organization as part of a university course. The client provides kilns to emerging and transitioning potters, so my logo focused on the artists’ passion as well as being welcomed into community. These themes extended to other elements of the branding like the stark color palette and imagery of openings and fire. The typefaces, layouts, and forms used are sharper and more modern to present this brand as helping the new generation of potters. My design was one of four considered for the final choice.